Performance apparel built for river days, field mornings, and the wild places we’re called to protect.
Built on 3 Core Pillars
Worn on the Water and in the Field
About Us
Whiskey Gulch Outdoors was founded in Montana by two lifelong friends who grew up hunting and fishing together. They became close at the University of Montana, spending every free moment chasing elk, fishing rivers, and living the outdoor life they loved.
The name came from a late night spent sharing a bottle of Black Velvet and studying a map of Montana. When they found a rugged backroad called Whiskey Gulch, the name hit them immediately — rough, honest, and unmistakably Montana. That moment became the foundation of the brand.
Over the years, one of the founders guided fishermen across the state on the Yellowstone, Stillwater, Bighorn, Blackfoot, and Clark Fork Rivers. Those long days on the water shaped exactly what the gear needed to be: lightweight, durable, quick-drying, and built for real Montana conditions.
Today, Whiskey Gulch Outdoors creates technical apparel designed and tested in the same places that raised us. A portion of every sale supports the Clark Fork Coalition and other local organizations working to keep Montana’s public lands wild, its waters clean, and this way of life alive for the next generation.
This isn’t just clothing. It’s a tribute to the Montana we love — and the one we want our kids to grow up in.
